BLOGS
Quick Start Web Site By Buying and Developing Expired Domains
Author:Jeff Daniels 2010-06-27 09:09:52
Category: Domain Tips
There are many reasons for expired domain name such as why people buy expired domains. One reason
is to resell them for a higher price to individuals who may have
inadvertently let their domain expire. That's not very nice, but
it happens.
Another reason is to get a domain that you really
want for your business because the name is complementary to your
business. One good, lesser known reason for buying expired
domains is to use the traffic from the domains as a web site
promotion technique.
Traffic brokering sites that sell traffic in bulk to website
owners often buy expired domains and redirect traffic from the
domain that expired to their clients as a web site promotion
technique. Buying traffic from a traffic brokering service that
actually sends you targeted traffic, traffic that is relevant to
what your site is all about, can be a good web site promotion
technique. However, you really must be careful in dealing with
traffic brokers because you may get lots of traffic, but it may
not actually be targeted traffic.
For instance, if your company sells word processing services,
traffic sent to you from an expired domain for a company that
sells boats isn't going to be good for you. If you intend to use
expired domains to direct traffic to your site as web site
promotion technique, it would make more sense financially for you
to buy the expired domains of businesses that are in your field,
offering the same thing you offer who have shut down, and
redirect the traffic yourself.
Other than redirecting traffic from an expired domain as a web
site promotion technique, you can also buy expired domains and
develop them into a new website. The new website will receive the
traffic that the expired domain would have normally received so a
lot of the initial web site promotion techniques will already be
done for you. This may be beneficial to you as a start-up company
as it can give you a jump start on your promotions.
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